Eight Years in Broadcast New Media
In 2016 I joined Hubei Radio & Television's Traffic Radio as a new media editor. The early work was simple: write the article, publish to WeChat, repeat. But the platform mix expanded quickly — Weibo, video livestreams, short-form series, dialect talk shows. By 2018 I was thinking less about individual posts and more about what the account stood for: emergency updates, local intelligence, traffic. Things people actually needed, not just wanted.
By 2019 the WeChat account had become something I owned end-to-end: editorial calendar, original writing, headline testing, distribution timing, post-mortems on what worked. Publishing over 1,500 articles in a year taught me to read an audience the way a developer reads error logs — fast pattern recognition, constant iteration.
2019 · Public account operations
1,566articles published
across WeChat and Weibo in a single year
170+original pieces
reported and written from scratch
~50articles · 10K+ reads
pieces crossing the 10,000-read threshold
When Content Becomes Infrastructure
January 23rd, 2020. Wuhan goes into lockdown. For the next 97 days I published pandemic updates around the clock across two WeChat accounts and Jinri Toutiao. One afternoon I linked a COVID contact-tracing tool from a Douyin post to our WeChat account — 80,000 new followers arrived in twelve hours.
But what I remember more than any metric is the feeling of the work. People weren't reading for entertainment. They were navigating a crisis. Content, at its best, isn't content. It's infrastructure.
Jan – Apr 2020 · Pandemic live-desk
1,004posts in 97 days
published across two WeChat accounts and Jinri Toutiao
257Kpeak WeChat reads
single article, at the height of the lockdown
16.2MToutiao article views
one article alone, about tracing a licence plate
80Knew followers · 12 hrs
driven by a single Douyin-to-WeChat contact-tracing link
Building Audiences at Scale
After the pandemic I moved into a financial content studio and learned short-video production from the ground up: scripting, filming, editing, multi-platform distribution across Douyin, Xiaohongshu, Bilibili and Kuaishou. We grew one account from 0 to 238,000 followers. It was the year I stopped thinking of myself as a writer who made videos, and started thinking of myself as someone who built audiences.
2020 – 2021 · Financial content studio
305videos in 11 months
scripted, filmed, edited and distributed across five platforms
3videos · 10M+ plays
crossing the ten-million mark on Douyin
0 → 238KDouyin followers
account growth over the production period
Reporting one of Wuhan's first major public events after the lockdown lifted - an international pandemic prevention equipment expo, September 2020
A commendation issued by Hubei Radio & Television Group October 2020 - recognising staff who covered the pandemic through the full length of the lockdown
April 8, 2020. The morning Wuhan reopened. I was there to document the moment the barriers lifted - this dog got there first
Breaking News and the Pivot
In late 2021 I joined the station's converged media centre. The first video I worked on crossed 100 million plays and a million likes. Over the following years I covered breaking social news, ran technical support for live streams via OBS, and produced original investigative series - missing persons reunited with families, emergency medical transfers, flood rescue coordination. Stories where getting the details right had real-world consequences.
Then one evening I got tired of manually copying performance data out of Douyin's backend each month. I wrote a JavaScript script to do it automatically - export titles, thumbnails, play counts and likes, the whole table in one go. It saved hours. But more than that, it told me something: I liked solving the problem behind the problem. That instinct is what eventually led me to Monash.
2021 – 2024 · Douyin · Converged Media Centre
100M+plays · first video
the first video I worked on after joining the centre
1.07Mlikes · single video peak
highest engagement on a single piece of content
70+live streams operated
as OBS technical support across two years